• Do your homework on the company. Know its product, size, image, goals, etc.
• Respond concisely to questions.
• Keep your answers relevant, not volunteering information unless it is to the point.
• Save your key material for later in the interview.
• Allow the interviewer to set the tone of the interview.
• Be sure you are prepared for the difficult questions such as "What are your limitations?" and "How much are you worth?"
• Be sure you understand all the details of the position.

The Winning Look

We all know how important first impressions are. Interviews can be influenced greatly by appearances. Decisions to hire or reject are often made in the first four to five minutes of an interview.

John Molly, in Dress for Success and The Woman's Dress for Success Book, says that the successful candidate is the one who communicates competence, professionalism, and presence. To accomplish this, Molloy suggests that:

• Women wear a two-piece suit in grey or dark blue with a white or pale colored blouse and conservative heels.
• Men wear a three-piece suit in dark blue or grey, solid or with a subdued pinstripe, with a pale blue solid shirt and a conservative tie.

Dos and Don'ts

• Research shows that interviews prefer dress that is both conservative and appropriate to the job you want.
• Remember to pay attention to details: hands, make-up, hairstyle, accessories...all should be simple and meticulous.
• Shoes should be polished before any interview.
• Many traditional employers look at a candidate's shoes to spot his/her neatness.
• Cologne, if worn, should be used in small amounts.
• Don't wear a coat, hat, or other outdoor clothing for the interview. Remove any outer garments in the reception area.
• Don't wear sunglasses. You will be eliminating one of your most important devices: direct eye contact.